EDUCATION

Virginia Commonwealth University 2005-2008 | Painting & Printmaking

Abobe

Intermediate to advanced in Photoshop, Lightroom, Illustrator, InDesign, & Media Encoder

AWARDS

Featured finalist for the annual Wix web design award in 2018

Partnering For Design Success

Because great things come from great teamwork

In today’s marketplace, image is everything. How your company looks to the outside world sets the tone for all of your interactions – with customers, partners, media, and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape.

Partnering with an experienced brand and content developer ensures that your organizational image achieves maximum positive impact on your target audiences. You need a partner that understands how to create or revitalize an organization’s visual identity standards and extend these frameworks into creative, project-specific approaches.

About Diana Davis XYZ

Creating cross-platform brand continuity with a vision

Diana Davis is a professional web designer, brand consultant, and creative content developer. She has  over 10 years of experience in the commercial arts industry, and partners with creative professionals for  contract specific needs. Her goal is more than simply creating compelling designs; she also specialize in end-to-end project management to ensure that the project achieves your desired outcomes. Diana will work with you to evolve your ideas from concept to finished project.

Areas of specialization include:

• Visual identity and brand standards development

• Print design including brochures and sell sheets, corporate presentations, annual reports, advertisements, business cards, etc.

• Website and interactive media design

• Confluent brand, display, interior design, & UX design

• Internal huddles and external testing

• Final handoff

WEB

DESIGN

• custom web design 

• custom visual and written content

• highly visible brand presentation

• easy to navigate site 

• highly organized content and page hierarchy 

• interactive elements such as online shops, event calendars, surveys, blogs, and more 

• SEO, SEM, SD, and Google Webmaster 

VISUAL

BRANDING

• time, task, and expense tracking 

• regular project updates via email and/or workflow management programs such as Trello

• scheduled meetings for review, approval, and final changes

• schedule coordination

• teamwork and professional communication

PROJECT 

MANAGEMENT

• time, task, and expense tracking 

• regular project updates via email and/or workflow management programs such as Trello

• scheduled meetings for review, approval, and final changes

• schedule coordination for joint projects

• teamwork and professional communication

• vendor coordination

• third party services management

• cloud backup and sharing

SOCIAL 

MEDIA CONTENT

• photography, videography, gifs, boomerangs, memes, and custom drawings

• engaging status updates, announcements, and image subtitles

• re-post networking with vendors and industry services

• cross-platform brand continuity 

• business page management, customer service responses for sites such as Google Maps and Yelp!

• event posts to online calendars and press release materials

A Four-Phase Approach to Design Excellence

Project management, scheduling, and deliverables

I believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities. To ensure that the final design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.

Phase I: Research

Data collection, analysis, and application

Before any actual creative work begins, I conduct extensive background research. I will meet with you to understand your goals, audience needs, and project expectations. In addition, I will conduct market, audience, and competitive research to gather additional insight. Once my initial research is complete, I will provide a creative brief to summarize the results of our inquiries, alongside a detailed project outline and schedule to ensure on-time delivery.

First, I start each project with extensive research on your existing brand, industry competitors, and industry-standard search engine marketing (SEM), search engine optimization (SEO), and structured data (SD).

Phase II: Content Development

Project goals, visual storytelling, and brand design

When the analysis is complete and you are on board with the initial concepts, the design work begins. As the project develops, I keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we will explore several different creative concepts before centering in on our main creative ideas. Based on your feedback, the core concepts are crafted into comprehensive design directives. 

Phase III: Implementation

web design, visual content, and design production

After you select your preferred creative directives the design work begins. First, I work with you to select images and gather copies for the final design pieces. Next, I'll produce draft outputs for your review and ensure that your input is reflected before any piece goes into production. When your quality standards (and mine) are achieved, I'll prepare your design pieces for final production. Throughout the project delivery stages I will also collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations.

Phase IV: Evaluation

review, change, and deliver

After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.