Mock Ad Campaigns

Project 54: Uber

54 Ad Campaigns // Design // UX // Visual Art

Richmond, VA | 2018

Project 54 is a semester-long project that is the main focus of the mass communications class titled Curiousness at the Virginia Commonwealth University. The project title refers to the 54 projects enrolled students have to complete in one semester. Each project includes 3-4 pages of handwritten journaling, a prototype, and a notation (2-3 sentence summary of the project idea) posted online to a WordPress blog. The Fall 2018 focus of the project is to generate 54 project concepts for Uber that include Uber (the company), transportation (the service), and mentorship (the brand theme). Here are a few examples of brand prototypes I created for Uber.